I personally think that educational institutions should teach students how to value their work becuase at school the process was/is undervalued and taken for granted (I thought anyone could research and make a logo). I just took a job full time as a GDesigner because I underestimated the value of my work and wasn’t able to hold myself over and go to school. I charge a very VERY small fee (usually between $10-$65) and I never have to make a second draft after my meeting with the client. I also make true 3d photorealistic logos or logos with 3d elements when needed (AFTER explaining the difference between vector and raster). I utilize quite a lot of software in order to complete my requests depending on what the demands of the clients are and the style of their logos. BUT, an expensive logo that misses the mark is basically worthless and depending on yr budget/finances, it could mean taking a substantial loss. If the logo is exactly what you wanted then you should be happy to pay good money for it. It seems almost like the luck of the draw–you can look at a portfolio, but even if you like what someone has done before, that doesn’t mean he or she will “get” your business and ideas.You can’t knock clients for being cautious. I’ve heard stories from people who’ve lost a lot of $$ b/c they’ve had to hire more than one designer to get what they want. I say this only b/c I don’t believe that a higher price point always means you get a better–or even a good –product, though the chances may be higher if you’re dealing w/ someone who’s experienced. However, I sometimes see work from established designers who charge that (and more) that I don’t like, and work from some newer, less expensive designers that I think is beautiful. I think that good identity design for a small business is well worth $1,000 +. To learn about pricing from other designers, there’s a “Pricing your work” chapter in Work for Money, Design for Love, plenty on the topic throughout the Identity Designed book, and a “pricing” section in the design resources page on. Saying “no” by Jason Santa Maria (a great 20-minute talk on valuing your time) The dark art of pricing by Jessica Hische We can have that type of relationship if you really want me to be that type of designer and you want to be that type of client.”įor more on the elusive practice of setting design rates: “I’ve given you my price and it’s the price that I need to charge to bring a deep sense of obligation to the job. I don’t propose unethical behavior, but failing to bill for your time, cheats everyone.” “Price accurately, identify scope creep, communicate points clearly, and bill for every moment worked. “In the long run, to be the cheapest is a refuge for people who don’t have the flair to design something worth paying for, who don’t have the guts to point to their product or their service and say, ‘this isn’t the cheapest, but it’s worth it.’” And here’s what a few particularly smart folk have to say about pricing. The design pricing formula does a little to explain the complexity of cost. No project is the same, and every client differs, so it makes sense that a designer can’t give an accurate quote until the project details are known, and that doesn’t happen until after a conversation. But with time, and experience, it becomes obvious that designers are doing clients a disservice if a price is set before the task is fully understood. Logo pricing can be difficult for a designer to figure out, especially when first in business.
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